Sunday, November 1, 2015

Fashion industry : Model

Who are model's and what is exactly their job in fashion industr, what are criterias to become one?
I bring you the answers on this questions wich is interesting to many!

Model Is  a person with a role either to promote, display, or advertise commercial products (notablyfashion clothing) or to serve as a visual aide for people who are creating works of art or to pose for photography.

Modelling  is considered to be different from other types of public performance, such as acting or dancing. Although the difference between modelling and performing is not always clear, appearing in a film or a play are generally not considered "modelling".
Types of modelling include fashion, glamour, fitness, bikini, fine art, body-part and commercial print models. Models are featured in a variety of media formats including booksmagazinesfilmsnewspapers, and TV. Fashion models are sometimes featured in films (Looker), reality TV shows (America's Next Top ModelThe Janice Dickinson Modeling Agency), and music videos ("Freedom! '90", "Wicked Game", "Daughters", "Blurred Lines").
Celebrities, including actorssingerssports personalities and reality TV stars, frequently take modelling contracts in addition to their regular work.

Types of models

Runway modelling

Runway models showcase clothes from fashion designers, fashion media, and consumers. They are also called "live models" and are self-employed. Runway models work in different locations, constantly travelling between those cities where fashion is well known—LondonMilanNew York City, and Paris. Second-tier international fashion center cities include RomeFlorenceVeniceBresciaBarcelonaLos AngelesTokyo, andMoscow. Cities where catalog work comprises the bulk of fashion packaging, merchandising and marketing work are MiamiSan Francisco,SydneyChicagoTorontoMexico CityTokyoHamburgLondon, and Beijing.

The criteria for runway models include certain height and weight requirements. During runway shows, models have to constantly change clothes and makeup. Models walk, turn and stand in order to demonstrate the garment's key features. Models also go to interviews (called "go and sees") to present their portfolios.The more experience a model has, the more likely she is to be hired for a fashion show. A runway model can also work in other areas, such as department store fashion shows, and the most successful models sometimes create their own product lines or go into acting.

The British Association of Model Agents (AMA) says that female models should be around 34"-24"-34" and between 5 ft 8 in (1.73 m) and 5 ft 11 in (1.80 m) tall.The average model is very slender. Those who do not meet the size requirement may try to become a plus-size model.According to the New York Better Business Career Services website, the preferred dimensions for a male model are a height of 5 ft 11 in (180 cm) to 6 ft 2 in (189 cm), a waist of 29–32 in (73.66–81.28 cm) and a chest measurement of 39–40 in (99.06–101.60 cm).[34] Male runway models are notably skinny and well toned.

Male and female models must also possess clear skin, healthy hair, and attractive facial features. Stringent weight and body proportion guidelines form the selection criteria by which established and would‑be models are judged for their placement suitability, on an ongoing basis—with some variation regionally and market tier-level dependent subject—to current prevailing trends at any point, in any era—by agents, agencies and end-clients.

A model typically earns between $25,000 and $40,000 a year, but some may make as little as $16,000 a year if just starting out in the fashion field or over $55,000 a year if he or she has a lot of experience. The amount earned is also based on the model's reputation and the amount of his or her body that is displayed. A model may be able to make significantly more if he or she is well-known and is regularly required to display garments and accessories that cover the entire body and show the face rather than just reveal an arm, a hand, a leg, or a foot. Models do not typically receive any benefits beyond their standard pay; the amount that a model earns varies greatly from year to year depending on the number of contracts he or she has, the length of each contract, and the amount of time between contracts.


Supermodels are highly paid, high-profile fashion models having the greatest prominence in the industry. They have celebrity status and appear on top fashion magazine covers, national advertisements such as commercials, magazine spreads and fashion shows. Additionally, their appearance in advertising amounts to an endorsement which attracts greater financial rewards, especially when they conclude deals to advertise a brand exclusively, as "the face" of that brand also known as brand ambassadors.

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